Digital Marketing Manager

Posted 3 months ago

Responsibilities
· Assist in the formulation of strategies to build a lasting digital connection with consumers
· Launch optimized online adverts through Google Adwords, Facebook, etc. to increase
company and brand awareness
· Be actively involved in SEO efforts (keyword, image optimization etc.)
· Provide creative ideas for content marketing and update website
· Collaborate with designers to improve user experience
· Measure performance of digital marketing efforts using a variety of Web analytics tools
(Google Analytics, WebTrends etc.)
· Acquire insight into online marketing trends and keep strategies up-to-date
· Plan and monitor the ongoing company presence on social media (Twitter, Instagram and
Facebook etc.)
· Prepare online newsletters and promotional emails and organize their distribution through
various channels
· Maintain partnerships with media agencies and vendors.

Requirements
· Proven experience as Digital Marketing Executive or similar role
· Exceptional understanding of digital marketing concepts and best practices
· Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
· Working knowledge of ad serving tools
· Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends
etc.)
· Skills and experience in creative content writing
· Analytical mindset and critical thinking
· Outstanding communication and interpersonal skills
· 2years or more work experience in the desired job role

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